I am a Digital Business Analyst responsible for successfully delivering a fully integrated CRM solution for a prominent £8m education provider. My responsibilities include conducting market research, assessing existing problems, developing user interface and user experience prototypes, and conducting API testing. I have achieved successful implementation of the CRM solution, which has boosted revenue by 18%, and have also prioritised user needs and prepared an end-of-report.

As a Business Analyst I was responsible for identifying business challenges through data analysis, implementing various data-related improvements, and actively participating in multiple SDLC phases. I utilised data analysis techniques to identify patterns, trends, and insights in financial data to understand and uncover underlying business challenges. My key achievements include a 30% increase in customer satisfaction, a 40% improvement in customer experience, the successful deployment of digital lending software, and the measurement of the impact of data-related solutions.

I was responsible for identifying business and process enhancement opportunities within the bank's retail sector. This involved proper gathering, analysis, and documentation of the identified needs, conducting meeting sessions with SMEs, identifying process gaps, facilitating JAD sessions, and collaborating with product owners. My key achievements included revealing a Year-on-Year (YOY) downward trend, digitizing loan and credit processes, and achieving an impressive 80% increase in loan earnings.