I have been freelancing for several retail production agencies for the last year. I have worked on an array of retail & event-based activations throughout EMEA, for brands such as Capital One, Snapchat, Nandos, Made.com & Watchfinder & Co (Richemont brand). My responsibilities included designing retail activations, producing retail fixtures, organizing events and developing the store of the future for this brand. I have successfully completed projects for multiple brands and developed innovative solutions for retail activations, managed teams for retail activations and created a successful store of the future.

As a Senior Retail Marketing Manager Global, I am responsible for designing and developing the commercial global retail/digital marketing strategy for 114 Dyson stores & 2000 3rd party retail stores. My duties include leading the design, development, production, installation, procuring, planning, budget management and implementation of physical retail execution consumer-facing projects and digital product launches. Additionally, I am responsible for re-imagining the global Dyson retail global estate, using innovative and immersive strategies, events and fixtures to deliver a new offering that is profitable, cohesive, and inspiring. I also manage the operational and organizational tasks for direct and third party retail including shop in shop projects, pop up stores, shopping mall events, and retail launch campaigns as well as print materials for all product categories.

I have been working as a Global Creative Manager, responsible for planning and executing retail marketing, event and POS projects within budget and to strict deadlines. My main responsibilities include co-ordinating window launches and POS rollouts across our EMEA+ full price, outlet and franchise businesses, leading the delivery of seasonal windows in line with the Calvin Klein aesthetic, managing the work stream to ensure concepts, supplier briefings and workshops are met within budget, and collaborating on the digital evolution of retail through apps and interactive training guidelines. I have achieved successful implementation of POS rollouts, developed on-brand seasonal windows, collaborated on digital retail evolution, and worked in partnership with multiple teams.