Business and Process OptimisationData Transformation and WarehousingDigital Transformation
About me
I am an experienced IT R&D Professional and Marketing and Advertising Personnel with 19 years of work experience. I specialize in communication, marketing and public relations, helping companies to build strong relationships with their customers. OrganisedandhighlyanalyticalDataAnalystoffering20+yearsofexperience.Offersexceptionalcommunication,aperceptiveandlogicalapproachwithaprovenabilitytospeakwithbothtechnicalprofessionalsandenduserstoidentifyandtranslatebusinessrequirements.Possessesexperienceindrivingdataaccuracyandintegritywithanoutstandingabilitytoanalysecomplexdatathrougha proactive,industriousanddetailorientatedapproach.
Superpowers
SQLPythonData AnalysisTime Management
Skills
Data AnalysisPythonSQLStatistical AnalysisTeam ManagementTime Management
Experience
Sep, 2021
Dec, 2021
consultant
Information Technology
Start-up consultancy
Provided expert guidance to a start-up in the fitness, wellness and food industry. Developed a successful SEO content strategy to increase website traffic and awareness. Ensured high programme quality by identifying and addressing opportunities for improvement.
Key responsibilities
Developed SEO content strategy
Identified opportunities for improvement
Ensured high programme quality
Maintained awareness
Key achievements
Increased website traffic
Improved programme quality
Enhanced awareness
Grew start-up
Nov, 2019
Nov, 2020
insight data analyst
Health Care
Cancer Support
Provided insightful data analysis and reporting to inform and optimize marketing campaigns and initiatives. Utilized SQL, Python and Excel to calculate success of campaigns, evaluate project outcomes and ensure data consistency against business needs. Coordinated statistical data analysis, design and information flow.
Key responsibilities
Created deep-dive data analysis
Calculated success of campaigns
Evaluated project outcomes
Ensured data consistency
Key achievements
Proved campaign effectiveness
Factored inflation into success
Used statistical analysis
Determined optimal courses of action
May, 2019
Sep, 2019
data analyst /journalist
Innovative data solutions
A highly experienced Data Analyst Journalist, adept at researching and writing analytical articles around trends in global prices of agricultural commodities such as coffee, corn, soybeans and wheat. Skilled in updating HTML tables logging market analyst estimates for countries' commodity supplies and task prioritisation and time management to work on multiple projects simultaneously, submitting deliverables within agreed timeframes.
Key responsibilities
Researching and writing analytical articles
Updating HTML tables
Task prioritisation and time management
Submitting deliverables within agreed timeframes
Key achievements
Provided accurate and timely analysis
Developed successful strategies for data collection
Maintained high standards of accuracy and reliability
Created meaningful insights from complex data sets
Jan, 2017
Aug, 2017
data analyst
Public Sector
Data Analysis
Provided contract monitoring to ensure public money was spent efficiently on services such as sexual health and smoking cessation. Investigated disparities in pharmacy claims for needle exchange services. Gathered and analysed data to identify key issues, patterns and trends. Applied data modelling and statistical analysis to note trends and draw conclusions.
Key responsibilities
Contract monitoring
Investigated disparities
Gathered and analysed data
Applied data modelling
Key achievements
Ensured public money was well spent
Identified key issues, patterns and trends
Noted trends and drew conclusions
Proved disparities in sexual health services
Jul, 2000
Dec, 2016
business reporter editor data journalist web analyst
Information Technology
Data-driven journalism
A highly experienced Business Reporter Editor with a background in data journalism and web analytics. Expertise in reporting on high-profile business stories, managing a small team to write for various publications, establishing web desks and social media profiles, overseeing analytics programmes and leading audience market research. Experienced in developing scripts to deliver custom analytics reports and creating data-driven content plans.
Key responsibilities
Reporting high-profile business stories
Managing a small team
Establishing web desks and social media profiles
Overseeing analytics programmes
Key achievements
Developing scripts to deliver custom analytics reports
Creating data-driven content plans
Leading audience market research
Launching two new West Midlands websites
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