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About me

I am a highly skilled public relations professional with over eleven years of operational and management experience. My areas of expertise include strategic internal and external communications, brand and corporate communications, corporate social responsibility (CSR) and customer experience management. I have a proven track record of managing social and digital media campaigns, creating compelling content and implementing the most effective communication strategies. I am also skilled at enhancing brands and organisations through effective reputation management and impactful messaging.

Communication Stakeholder Management Content Marketing Customer Relationship Management (CRM)
Brand StrategyCommunicationContent MarketingCustomer Relationship Management (CRM)Customer ServiceEmployee EngagementLeadershipSearch Engine Optimization (SEO)Stakeholder EngagementStakeholder Management
Jan, 2023
Jun, 2023
career break
Research firm
During this career break, I conducted an extensive research project on feedback and communication channel optimisation. This involved gaining in-depth knowledge of the significance of feedback in organisations' internal communications, identifying key insights, and creating a comprehensive feedback framework. The research findings enabled measurable improvements in employee engagement, productivity, and satisfaction.
Key responsibilities Key responsibilities
  • Conducted research
  • Developed feedback framework
  • Measured employee engagement
  • Optimized communication channels
Key achievements Key achievements
  • Gained in-depth knowledge
  • Identified key insights
  • Created comprehensive framework
  • Improved employee satisfaction
Oct, 2022
Dec, 2022
senior communications officer
Public SectorPublic Sector
My main responsibilities include developing tailored employee engagement and diversity strategies for 10 major NHS hospitals comprising 28,000 staff, managing and optimising internal communications channels and messaging, delivering successful engagement strategies, promoting employee recognition and motivation programs, and devising the stakeholder management communications strategy. I have achieved increased diversity representation, alignment of messaging with the brand mission, increased staff enrolment, and increased employee morale. My experience has allowed me to create high-impact, positive changes.
Key responsibilities Key responsibilities
  • Developed tailored strategies
  • Managed communications channels
  • Delivered engagement strategies
  • Promoted employee recognition
Key achievements Key achievements
  • Increased diversity representation
  • Aligned messaging with brand mission
  • Increased staff enrolment
  • Increased employee morale
Mar, 2022
Apr, 2022
media relations specialist
Public Relations
I managed critical media and social monitoring for a global logistics client during a disruptive takeover bid, resulting in real-time tracking of media coverage and sentiment analysis. I have also developed project-specific media outreach lists for the public sector and motorway service clients, leading to improved targeting and increased media placements for the respective organisations. Additionally, I have provided analysis and reports on the impact of the war in Ukraine on the food and beverage industry, enabling Weber Shandwick's clients to make strategic decisions and respond effectively to the crisis.
Key responsibilities Key responsibilities
  • Managed media monitoring
  • Developed outreach lists
  • Provided analysis and reports
  • Enabled strategic decisions
Key achievements Key achievements
  • Real-time tracking of media coverage
  • Improved targeting and increased media placements
  • Informed decision-making
  • Responded effectively to the crisis
May, 2017
Sep, 2021
head of brand and corporate communications
Strategic Communications
As the Head of Brand and Corporate Communications, I have been responsible for designing and executing the company's public relations, corporate social responsibility initiatives, brand strategy, integrated marketing campaigns, and internal and external events. My actions resulted in a 45% increase in positive media coverage, 25% increase in brand recognition, 32% improvement in stakeholder understanding, 40% increase in visibility on media platforms, and 20% growth in business leads pipeline. I also created a weekly newsletter that reached 12,000 internal and external stakeholders, resulting in a 19% increase in stakeholder engagement and satisfaction. Additionally, I provided regular content updates and management of the company's intranet and website, resulting in a 30% increase in website traffic and improved user experience.
Key responsibilities Key responsibilities
  • Coordinated media relations
  • Developed brand strategy
  • Engaged stakeholders
  • Deployed marketing campaigns
Key achievements Key achievements
  • 45% increase in media coverage
  • 25% brand recognition
  • 32% stakeholder understanding
  • 40% visibility on media platforms
Apr, 2011
May, 2017
internal communications officer
Financial ServicesFinancial Services
Financial Services
I have been responsible for promoting effective internal communications and employee engagement campaigns, providing content for employee briefings, screensavers, notice boards, digital displays, and other internal communication media, developing social media strategies, and weekly publication of UBA News and The Lion King Magazine. I have achieved a 15% increase in employee productivity, a 10% increase in employee motivation, a 5% decrease in employee turnover, and a 25% improvement in timely resolution of complaints and inquiries.
Key responsibilities Key responsibilities
  • Promote internal comms
  • Provide content
  • Develop social media
  • Weekly publication
Key achievements Key achievements
  • 15% productivity increase
  • 10% motivation increase
  • 5% turnover decrease
  • 20% visibility increase
Jan, 2009
Jan, 2010
customer service officer
Financial ServicesFinancial Services
Financial Services
I have providied prompt and satisfactory resolution of customer complaints and inquiries, building profitable business relationships with customers, and providing detailed information about the product and services of the bank, which resulted in increased sales.
Key responsibilities Key responsibilities
  • Resolved customer complaints
  • Built customer relationships
  • Provided product info
  • Increased sales
Key achievements Key achievements
  • Customer retention
  • Customer base expansion
  • Timely info provision
  • Increased sales