Financial ServicesIndustrialMergers, Acquisitions, and Integrations
BAUBusiness and Process OptimisationData Transformation and Warehousing
Digital TransformationFinancial Crime and ComplianceRegulatory ChangeSystem Implementation
I am a highly skilled public relations professional with over eleven years of operational and management experience. My areas of expertise include strategic internal and external communications, brand and corporate communications, corporate social responsibility (CSR) and customer experience management. I have a proven track record of managing social and digital media campaigns, creating compelling content and implementing the most effective communication strategies. I am also skilled at enhancing brands and organisations through effective reputation management and impactful messaging.
During this career break, I conducted an extensive research project on feedback and communication channel optimisation. This involved gaining in-depth knowledge of the significance of feedback in organisations' internal communications, identifying key insights, and creating a comprehensive feedback framework. The research findings enabled measurable improvements in employee engagement, productivity, and satisfaction.
Developed feedback framework
Measured employee engagement
Optimized communication channels
Gained in-depth knowledge
Identified key insights
Created comprehensive framework
Improved employee satisfaction
senior communications officer
My main responsibilities include developing tailored employee engagement and diversity strategies for 10 major NHS hospitals comprising 28,000 staff, managing and optimising internal communications channels and messaging, delivering successful engagement strategies, promoting employee recognition and motivation programs, and devising the stakeholder management communications strategy. I have achieved increased diversity representation, alignment of messaging with the brand mission, increased staff enrolment, and increased employee morale. My experience has allowed me to create high-impact, positive changes.
Developed tailored strategies
Managed communications channels
Delivered engagement strategies
Promoted employee recognition
Increased diversity representation
Aligned messaging with brand mission
Increased staff enrolment
Increased employee morale
media relations specialist
I managed critical media and social monitoring for a global logistics client during a disruptive takeover bid, resulting in real-time tracking of media coverage and sentiment analysis. I have also developed project-specific media outreach lists for the public sector and motorway service clients, leading to improved targeting and increased media placements for the respective organisations. Additionally, I have provided analysis and reports on the impact of the war in Ukraine on the food and beverage industry, enabling Weber Shandwick's clients to make strategic decisions and respond effectively to the crisis.
Managed media monitoring
Developed outreach lists
Provided analysis and reports
Enabled strategic decisions
Real-time tracking of media coverage
Improved targeting and increased media placements
Responded effectively to the crisis
head of brand and corporate communications
As the Head of Brand and Corporate Communications, I have been responsible for designing and executing the company's public relations, corporate social responsibility initiatives, brand strategy, integrated marketing campaigns, and internal and external events. My actions resulted in a 45% increase in positive media coverage, 25% increase in brand recognition, 32% improvement in stakeholder understanding, 40% increase in visibility on media platforms, and 20% growth in business leads pipeline. I also created a weekly newsletter that reached 12,000 internal and external stakeholders, resulting in a 19% increase in stakeholder engagement and satisfaction. Additionally, I provided regular content updates and management of the company's intranet and website, resulting in a 30% increase in website traffic and improved user experience.
Coordinated media relations
Developed brand strategy
Deployed marketing campaigns
45% increase in media coverage
25% brand recognition
32% stakeholder understanding
40% visibility on media platforms
internal communications officer
I have been responsible for promoting effective internal communications and employee engagement campaigns, providing content for employee briefings, screensavers, notice boards, digital displays, and other internal communication media, developing social media strategies, and weekly publication of UBA News and The Lion King Magazine. I have achieved a 15% increase in employee productivity, a 10% increase in employee motivation, a 5% decrease in employee turnover, and a 25% improvement in timely resolution of complaints and inquiries.
Promote internal comms
Develop social media
15% productivity increase
10% motivation increase
5% turnover decrease
20% visibility increase
customer service officer
I have providied prompt and satisfactory resolution of customer complaints and inquiries, building profitable business relationships with customers, and providing detailed information about the product and services of the bank, which resulted in increased sales.
Resolved customer complaints
Built customer relationships
Provided product info
Customer base expansion
Timely info provision
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