During this career break, I conducted an extensive research project on feedback and communication channel optimisation. This involved gaining in-depth knowledge of the significance of feedback in organisations' internal communications, identifying key insights, and creating a comprehensive feedback framework. The research findings enabled measurable improvements in employee engagement, productivity, and satisfaction.

My main responsibilities include developing tailored employee engagement and diversity strategies for 10 major NHS hospitals comprising 28,000 staff, managing and optimising internal communications channels and messaging, delivering successful engagement strategies, promoting employee recognition and motivation programs, and devising the stakeholder management communications strategy. I have achieved increased diversity representation, alignment of messaging with the brand mission, increased staff enrolment, and increased employee morale. My experience has allowed me to create high-impact, positive changes.

I managed critical media and social monitoring for a global logistics client during a disruptive takeover bid, resulting in real-time tracking of media coverage and sentiment analysis. I have also developed project-specific media outreach lists for the public sector and motorway service clients, leading to improved targeting and increased media placements for the respective organisations. Additionally, I have provided analysis and reports on the impact of the war in Ukraine on the food and beverage industry, enabling Weber Shandwick's clients to make strategic decisions and respond effectively to the crisis.

As the Head of Brand and Corporate Communications, I have been responsible for designing and executing the company's public relations, corporate social responsibility initiatives, brand strategy, integrated marketing campaigns, and internal and external events. My actions resulted in a 45% increase in positive media coverage, 25% increase in brand recognition, 32% improvement in stakeholder understanding, 40% increase in visibility on media platforms, and 20% growth in business leads pipeline. I also created a weekly newsletter that reached 12,000 internal and external stakeholders, resulting in a 19% increase in stakeholder engagement and satisfaction. Additionally, I provided regular content updates and management of the company's intranet and website, resulting in a 30% increase in website traffic and improved user experience.

I have been responsible for promoting effective internal communications and employee engagement campaigns, providing content for employee briefings, screensavers, notice boards, digital displays, and other internal communication media, developing social media strategies, and weekly publication of UBA News and The Lion King Magazine. I have achieved a 15% increase in employee productivity, a 10% increase in employee motivation, a 5% decrease in employee turnover, and a 25% improvement in timely resolution of complaints and inquiries.

I have providied prompt and satisfactory resolution of customer complaints and inquiries, building profitable business relationships with customers, and providing detailed information about the product and services of the bank, which resulted in increased sales.