I have conducted research and analysis to identify problem statement, user needs, pain points, business objectives and market trends. I have also created user stories, use cases, process flow maps and product software requirement documents and communicated requirements to development teams. Additionally, I have developed and maintained project documentation, such as requirements traceability matrix, user manuals, and release notes. Furthermore, I have provided data support to various teams by extracting information from datasets and producing Power BI reports and KPI dashboards for business areas and functional heads.

I have experience in monitoring and analysing the performance of company's activities and campaigns on digital platforms, identifying areas for improvement and ensuring successful delivery of new digital projects. I have supervised project stages, identified resources, developed project plans, schedules and defined project deliverables. I have also collaborated with cross-functional teams, managed datasets, formatted data errors, developed dashboards and digital strategies that align with business objectives.

I collaborate with business and technology teams on software development, process improvement and digital transformation projects. I elicit, analyse, and validate stakeholder, business, and solution requirements for clear understanding of project needs. I design business process mapping, document functional and non-functional requirements, and facilitate workshops and meetings with various stakeholders. I also analyse and report on key performance indicators (KPIs) to assess systems and process performance and identify opportunities for improvement.

I have experience in asset portfolio management, marketing strategies implementation, business unit repositioning and revenue and losses management. I have achieved 120% average annual growth through customer acquisition, asset creation and income generation. I have also managed resources effectively to ensure profitability.