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Data Analyst
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About me

I am an experienced Information and Communication Technology (IT R&D Professional) and Communication, Marketing and Public Relations (Marketing and Advertising Personnel; Communication, Marketing and Public Relations Managers) with 7 years of work experience. I have expertise in managing teams and projects, and I am passionate about helping businesses reach their goals.

Stakeholder Management Data Analysis Project Management
Data AnalysisStakeholder Management
Jan, 2022
Apr, 2023
commercial insight manager
As a Commercial Insight Manager with two years of experience, I have used web analytics to inform business decisions around promotions. I have also developed automated reporting processes using Tableau for multiple stakeholders, streamlining data analysis and improving operational efficiency. I have provided strategic insights and recommendations to the business on the most effective promotional campaigns, including Black Friday sales, leading to increased customer engagement and sales (Uplift of over 20% in sales). I have also had direct line management to 2 employees.
Key responsibilities Key responsibilities
  • Web analytics
  • Automated reporting
  • Strategic insights
  • Line management
Key achievements Key achievements
  • Uplift in sales
  • Improved operational efficiency
  • Increased customer engagement
  • Enhanced promotional campaigns
Feb, 2021
Dec, 2021
customer insight analyst
As a Customer Insight Analyst with 10 months of experience, I have worked on a wide range of projects engaging with key stakeholders to meet the requests of the business, provided meaningful insight and deliverable actions. I have provided monthly/weekly reporting to senior stakeholders, marketing teams and others across the business, which saved hours per week for analysts. I have also developed an automated pricing tool, using python to model an optimization of the market given financial targets.
Key responsibilities Key responsibilities
  • Monthly/Weekly reporting
  • Engaging with stakeholders
  • Providing meaningful insight
  • Developing automation tool
Key achievements Key achievements
  • Saving hours per week
  • Meeting requests of business
  • Providing deliverable actions
  • Modeling market optimization
Jun, 2019
Feb, 2021
customer insight analyst
As a Customer Insight Analyst with 2 years of experience I have used PLSQL and Snowflake databases for ad hoc reporting, created tables used by other analysts, used Python and R for statistical modelling and created a prediction tool for Solar PV engagement after a marketing campaign. I have also presented statistical work to non-technical colleagues, identified issues in the database and made necessary arrangements for relevant teams to resolve the problem.
Key responsibilities Key responsibilities
  • PLSQL and Snowflake database reporting
  • Python and R for statistical modelling
  • Presented statistical work
  • Identified database issues
Key achievements Key achievements
  • Created tables for reporting
  • Prediction tool for Solar PV engagement
  • Presented statistical work to non-technical colleagues
  • Made necessary arrangements for relevant teams
Feb, 2018
May, 2019
pricing and costing analyst
Financial ServicesFinancial Services
Pricing Analysis
As a Pricing and Costing Analyst with 2 years of experience, I was responsible for internal reporting of the energy market and aiding different departments in gaining an understanding of the market. I also advised the pricing department on strategy, applied advanced excel knowledge and VBA to create a model for pricing, and met strict deadlines under pressure, providing information and analysis for senior stakeholders and the regulatory board.
Key responsibilities Key responsibilities
  • Reporting energy market
  • Advising pricing department
  • Using advanced excel
  • Meeting deadlines
Key achievements Key achievements
  • Created pricing model
  • Provided information/analysis
  • Aided departments
  • Advised senior stakeholders
Jul, 2016
Feb, 2018
mathematical modelling developer
Data modelling
As a Mathematical modelling developer with two years of experience, I was responsible for forecasting for adults and social care, as well as conducting statistical analysis to create models that predict total number of service users and cost for adult social care. I also hosted workshops to teach colleagues VBA coding. My achievements included successfully predicting service users and cost, developing mathematical models, creating forecasting models, and teaching colleagues VBA coding.
Key responsibilities Key responsibilities
  • Forecasting for adults and social care
  • Statistical analysis
  • Creating models
  • Hosting VBA workshops
Key achievements Key achievements
  • Predicted service users and cost
  • Developed mathematical models
  • Created forecasting models
  • Taught colleagues VBA coding